Understand franchise disclosure documents, financial metrics, and how to evaluate franchise opportunities using real data.
Learn what a Franchise Disclosure Document is, what its 23 items cover, and why every prospective franchisee should read one before investing.
Read article →Item 19 of the FDD is where franchisors disclose revenue and financial data. Learn how to read it, what to watch for, and why some franchises skip it.
Read article →What percentage of franchises fail? We analyze actual closure data from FDDs to show real franchise failure rates by category and brand.
Read article →A practical framework for evaluating franchise opportunities using FDD data: investment costs, revenue potential, fee burden, unit growth, and risk indicators.
Read article →Understand the true cost of franchise fees — initial franchise fees, ongoing royalties, advertising fund contributions, and hidden costs from the FDD.
Read article →Ready to dig into the data?
Browse real FDD data for hundreds of franchise brands.