The Domino's Pizza franchise charges a 5.5% royalty fee and operates 7,043 units in the QSR category. This report analyzes the full Franchise Disclosure Document including unit economics, fee structure, growth trends, and risk indicators to help you evaluate the cost of investing in Domino's Pizza.
Composite quality score based on growth, stability, efficiency, fees, transparency, and system size.
Estimated initial investment range as disclosed in the most recent FDD.
| Line Item | Low Estimate | High Estimate |
|---|---|---|
| Franchise Fee | $0 | $10,000 |
| Buildout | $25,000 | $350,000 |
| Equipment | $81,000 | $145,000 |
Ongoing fees as disclosed in the FDD.
| Fee Type | Rate | Type | Basis | Frequency |
|---|---|---|---|---|
| Royalty Fee | 5.5% | PCT | Store's weekly Royalty Sales | weekly |
| Advertising Fund | 4.0% | PCT | Store's weekly Royalty Sales | weekly |
| Reservation Fee | $25,000 | FIXED | Per Store not meeting development schedule requirements | one_time |
Financial performance data as disclosed in FDD Item 19.
| Metric | Value | Unit | Cohort | Period |
|---|---|---|---|---|
| AWUS | $25,264 | USD | Franchised | 2020 |
| AWUS | $26,004 | USD | Franchised | 2021 |
| AWUS | $25,554 | USD | Franchised | 2022 |
| AWUS | $25,825 | USD | Franchised | 2023 |
| AWUS | $26,467 | USD | Franchised | 2024 |
| AWUS | $26,579 | USD | Company-Owned | 2020 |
| AWUS | $25,399 | USD | Company-Owned | 2021 |
| AWUS | $23,663 | USD | Company-Owned | 2022 |
| AWUS | $25,509 | USD | Company-Owned | 2023 |
| AWUS | $26,120 | USD | Company-Owned | 2024 |
| AWUS | $25,336 | USD | Combined | 2020 |
| AWUS | $25,970 | USD | Combined | 2021 |
| AWUS | $25,334 | USD | Combined | 2022 |
| AWUS | $25,810 | USD | Combined | 2023 |
| AWUS | $26,269 | USD | Combined | 2024 |
| Median Weekly Unit Sales | $23,845 | USD | Franchised | 2020 |
| Median Weekly Unit Sales | $24,739 | USD | Franchised | 2021 |
| Median Weekly Unit Sales | $24,322 | USD | Franchised | 2022 |
| Median Weekly Unit Sales | $24,594 | USD | Franchised | 2023 |
| Median Weekly Unit Sales | $25,160 | USD | Franchised | 2024 |
| Median Weekly Unit Sales | $25,776 | USD | Company-Owned | 2020 |
| Median Weekly Unit Sales | $24,683 | USD | Company-Owned | 2021 |
| Median Weekly Unit Sales | $24,248 | USD | Company-Owned | 2022 |
| Median Weekly Unit Sales | $25,535 | USD | Company-Owned | 2023 |
| Median Weekly Unit Sales | $26,264 | USD | Company-Owned | 2024 |
| Median Weekly Unit Sales | $24,004 | USD | Combined | 2020 |
| Median Weekly Unit Sales | $24,735 | USD | Combined | 2021 |
| Median Weekly Unit Sales | $24,322 | USD | Combined | 2022 |
| Median Weekly Unit Sales | $24,665 | USD | Combined | 2023 |
| Median Weekly Unit Sales | $25,210 | USD | Combined | 2024 |
| Total Variable Costs | 80.9% | PCT | AWUS <$15,000 | FY2024 |
| Total Cash Fixed Costs | 20.2% | PCT | AWUS <$15,000 | FY2024 |
| EBITDA | 1.7% | PCT | AWUS <$15,000 | FY2024 |
| Total Variable Costs | 78.7% | PCT | AWUS $15,001-$20,000 | FY2024 |
| Total Cash Fixed Costs | 17.2% | PCT | AWUS $15,001-$20,000 | FY2024 |
| EBITDA | 6.7% | PCT | AWUS $15,001-$20,000 | FY2024 |
| Total Variable Costs | 77.5% | PCT | AWUS $20,001-$25,000 | FY2024 |
| Total Cash Fixed Costs | 15.0% | PCT | AWUS $20,001-$25,000 | FY2024 |
| EBITDA | 10.1% | PCT | AWUS $20,001-$25,000 | FY2024 |
| Total Variable Costs | 76.9% | PCT | AWUS $25,001-$30,000 | FY2024 |
| Total Cash Fixed Costs | 13.5% | PCT | AWUS $25,001-$30,000 | FY2024 |
| EBITDA | 12.1% | PCT | AWUS $25,001-$30,000 | FY2024 |
| Total Variable Costs | 76.4% | PCT | AWUS $30,001+ | FY2024 |
| Total Cash Fixed Costs | 11.4% | PCT | AWUS $30,001+ | FY2024 |
| EBITDA | 14.7% | PCT | AWUS $30,001+ | FY2024 |
Estimated using industry benchmarks for the QSR category. Actual costs vary significantly by location, operator, and market.
| Line Item | Amount | % of Revenue |
|---|---|---|
| Gross Revenue | $25,210 | 100% |
| COGS | $-7,563 | 30% |
| Labor | $-7,059 | 28% |
| Occupancy | $-2,521 | 10% |
| Marketing | $-1,008 | 4% |
| Other Costs | $-2,017 | 8% |
| Royalty Fee (franchisor) | $-1,387 | 5.5% |
| Ad Fund Fee (franchisor) | $-1,008 | 4.0% |
| Owner's Profit | $2,647 | 10.5% |
Automated risk indicators based on FDD data analysis.
Franchise unit trajectory based on FDD Item 20 data.
| Year | Start | Opened | Closed | Transferred | End | Closure Rate | Net Growth |
|---|---|---|---|---|---|---|---|
| 2022 | 6222 | -- | -- | -- | 6438 | -- | +216 |
| 2023 | 6438 | -- | -- | -- | 6600 | -- | +162 |
| 2024 | 6600 | -- | -- | -- | 6751 | -- | +151 |
How Domino's Pizza compares to peer brands in the QSR category.
Ratio = Investment midpoint ÷ median annual revenue. Lower is better. A 0.5x ratio means the initial investment equals half of one year's gross revenue. Does not account for operating costs, margins, or time value of money.
| Brand | Total Units | Investment Range | Median Revenue | Royalty | Inv/Rev Ratio |
|---|---|---|---|---|---|
| Subway | 19502 | $3K – $630K | No Item 19 | -- | -- |
| McDonald's | 12772 | $1.47M – $2.64M | No Item 19 | 5.0% | -- |
| Dunkin' | 8499 | $527K – $1.83M | $1.43M | -- | 0.8x |
| Domino's Pizza | 7043 | -- | $24K | 5.5% | -- |
| Burger King | 6701 | -- | No Item 19 | -- | -- |
| Wendy's | 5552 | $393K – $2.99M | $2.23M | 4.0% | 0.8x |
| Little Caesars | 3705 | $446K – $1.82M | No Item 19 | 6.0% | -- |
| KFC | 3558 | $135K – $3.77M | $1.27M | 5.0% | 1.5x |
| Papa John's | 3291 | $261K – $853K | No Item 19 | 5.0% | -- |
| Popeyes Louisiana Kitchen | 3177 | $505K – $3.92M | No Item 19 | 5.0% | -- |
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