The Five Guys franchise requires a total investment of $978K – $1.38M with a 6.0% royalty fee and operates 945 units in the QSR category. This report analyzes the full Franchise Disclosure Document including unit economics, fee structure, growth trends, and risk indicators to help you evaluate the cost of investing in Five Guys.
Critical issues identified from FDD analysis that warrant serious consideration before investing.
Composite quality score based on growth, stability, efficiency, fees, transparency, and system size.
Estimated initial investment range as disclosed in the most recent FDD.
| Line Item | Low Estimate | High Estimate |
|---|---|---|
| Franchise Fee | $25,000 | $25,000 |
| Buildout | $500,000 | $750,000 |
| Real Estate | $7,500 | $25,000 |
| Equipment | $300,000 | $400,000 |
| Signage | $20,000 | $40,000 |
| Inventory | $10,000 | $15,000 |
| Other | $15,000 | $30,000 |
| Technology | $20,000 | $35,000 |
| Training | $100 | $5,000 |
| Other | $4,000 | $8,500 |
| Legal Accounting | $5,000 | $15,000 |
| Technology | $500 | $1,000 |
| Insurance | $750 | $1,250 |
| Working Capital | $20,000 | $25,000 |
| Total | $977,850 | $1,375,750 |
Ongoing fees as disclosed in the FDD.
| Fee Type | Rate | Type | Basis | Frequency |
|---|---|---|---|---|
| Royalty Fee | 6.0% | PCT | Gross Sales | weekly |
| Creative Fund | 2.0% | PCT | Gross Sales | weekly |
| Bread Products | N/A | VARIABLE | Bread product needs | weekly |
| Local Advertising | 2.0% | PCT | Gross Sales | annually |
| Cooperative Advertising | 1.5% | PCT | Gross Sales | monthly |
| Interest | 10.0% | PCT | Overdue amounts per annum | monthly |
| Advertising & Promotional Materials | N/A | VARIABLE | Advertising needs | monthly |
| Prohibited Product or Service Fine | $250 | FIXED | Per day of use of unauthorized products or services | one_time |
| Initial Training of additional or replacement and successor personnel | $1,500 | FIXED | Per person | one_time |
| Additional Assistance | $500 | FIXED | Per diem per employee | one_time |
| Cash Register Upgrades | $5,000 | FIXED | Per upgrade | annually |
| Transfer Fee | $5,000 | FIXED | Per transfer application | one_time |
| Additional or Remedial Training | $1,500 | FIXED | Cost in providing training | one_time |
| Inspection and Testing | $5,000 | FIXED | Cost of inspection or testing | one_time |
| Vendor/Equipment Approval Fee | $5,000 | FIXED | Per vendor/equipment approval request | one_time |
| Audit Fee | $5,000 | FIXED | Cost of audit | one_time |
| Late Payment or Reporting Fee | $50 | FIXED | Per day late | weekly |
| Site Evaluation Fee | $500 | FIXED | Per evaluation | one_time |
| Relocation Fee | $7,500 | FIXED | Per relocation application | one_time |
| Gift Card Program | N/A | VARIABLE | Gift card reimbursements | monthly |
| Time Extension Fee | $10,000 | FIXED | Per 90-day extension to Development Schedule | one_time |
Financial Performance Representations not disclosed by this franchisor
Approximately 40% of franchisors choose not to include Item 19 financial performance data in their FDD. This does not necessarily indicate poor performance -- it simply means the franchisor has elected not to disclose this information.
Model your personal financial scenario by adjusting the assumptions below.
Automated risk indicators based on FDD data analysis.
Franchise unit trajectory based on FDD Item 20 data.
| Year | Start | Opened | Closed | Transferred | End | Closure Rate | Net Growth |
|---|---|---|---|---|---|---|---|
| 2022 | 979 | +38 | -- | 31 | 899 | -- | -80 |
| 2023 | 899 | +36 | -- | 56 | 924 | -- | +25 |
| 2024 | 924 | +35 | -- | 50 | 945 | -- | +21 |
How Five Guys compares to peer brands in the QSR category.
Ratio = Investment midpoint ÷ median annual revenue. Lower is better. A 0.5x ratio means the initial investment equals half of one year's gross revenue. Does not account for operating costs, margins, or time value of money.
| Brand | Total Units | Investment Range | Median Revenue | Royalty | Inv/Rev Ratio |
|---|---|---|---|---|---|
| Subway | 19502 | $3K – $630K | No Item 19 | -- | -- |
| McDonald's | 12772 | $1.47M – $2.64M | No Item 19 | 5.0% | -- |
| Dunkin' | 8499 | $527K – $1.83M | $1.43M | -- | 0.8x |
| Domino's Pizza | 7043 | -- | $24K | 5.5% | -- |
| Burger King | 6701 | -- | No Item 19 | -- | -- |
| Wendy's | 5552 | $393K – $2.99M | $2.23M | 4.0% | 0.8x |
| Little Caesars | 3705 | $446K – $1.82M | No Item 19 | 6.0% | -- |
| KFC | 3558 | $135K – $3.77M | $1.27M | 5.0% | 1.5x |
| Papa John's | 3291 | $261K – $853K | No Item 19 | 5.0% | -- |
| Popeyes Louisiana Kitchen | 3177 | $505K – $3.92M | No Item 19 | 5.0% | -- |
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